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Vospers introduces new digital imaging tech to enhance online vehicle listings

March 26, 2024

  • Auto Imaging’s digital tools deployed across all 27 Vospers sites
  • AI-driven image and video capture technology will help boost quality and consistency across the group’s vehicle listings
  • Auto Imaging is part of CitNOW Group, which aims to drive digital transformation and efficiency across the motor retail sector

Vospers has introduced new digital imaging technology at all 27 of its retailers across the South West of England to boost the online experience for customers and maximise the proportion of online visits that convert into tangible enquiries. Vospers will access cutting-edge artificial intelligence (AI)-based technology that enables immediate and more sophisticated quality control, to present vehicle imagery in a more consistent and compelling way.

Auto Imaging, part of CitNOW Group, delivers a range of tools through one easy-to-use app, which provides real-time feedback on quality when creating stills, video, and 360 interior & exterior imagery, for online listings. The app also takes care of background replacement as well as creating data-driven videos that are auto tagged with spec information relative to the vehicle. Assets can then be uploaded to all required digital destinations including the dealer’s website(s) and third-party marketplaces such as Autotrader, significantly decreasing ‘time to web’.

Group sales and local brand managers can instantly monitor all digital assets through the Vehicle Asset Management feature, reviewing volume, progress, and consistency, with head office also able to see imagery and give final approval remotely. Auto Imaging is working with Vospers to train staff, monitor image accuracy, and identify when a dealer may need assistance. Auto Imaging’s solution also offers the head office marketing team the ability to insert marketing messages into photo sequences and overlay marketing messages onto the first photo both in search results and on vehicle detail pages; this was previously a manual task that took a long time to implement and was open to user error.

Implementing Auto Imaging’s technologies across all of our Vospers locations was seamless, thanks to the robust onboarding process,” commented Darren Bennett, Group Marketing Manager at Vospers. “All of our teams received multiple virtual training sessions, and there will be virtual training sessions for team members who require a refresh too. Our sales teams are now equipped to take better imagery, that is more consistent across the group, giving Vospers improved branded assets, and giving customers an improved user experience. Imagery arrives online quicker than before and looks more professional which we hope will help boost enquiries and ultimately used vehicle revenues for 2024, and beyond.”

Chris Gray, Managing Director at Auto Imaging said: “Visual assets are critical to the success of online car listings and retailers are always looking at ways to improve their digital shop front. In fact, our recent dealer survey revealed that almost three quarters are looking at ‘enhanced photography’ tools to boost the success of their listings. We have fine-tuned our technology to optimise the breadth and quality of assets, and it’s extremely rewarding to see the outcome when businesses use automation to streamline and improve their processes.

Auto Imaging is part of CitNOW Group, which provides advanced digital solutions that help motor retailers maximise acquisition and retention at every stage of the customer journey. The Group has a presence in 82 countries, supporting over 19,500 users.

To find out how Auto Imaging can support your dealership, contact us today.

 

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Auto Imaging Corona Virus Statement

Dear customer At this very difficult time Auto Imaging are adhering to all government guidelines, working from home where possible and remain fully operational. The most important thing to us is everyones health and well being. In this unique situation we find ourselves in, advertising of services may seem futile and arguably insensitive to some. We understand this, but also know that by allowing communication to continue, working closely with our partners and adapting where necessary, we can help. We are already developing variations in products that can fit into the upcoming changes in work processes retailers may face. This year will be difficult, but strong foundations and relationships will certainly help. As our commitment to our customers we will be offering free video from June 1st until September 1st to all our customers. Christopher Gray Managing Director